This presentation gathers the ad formats we have tested, optimized and validated in the field to scale the ads of the brands that work with us.
We organized them by target awareness level, to show which creatives work best at each stage of the buying journey: from the first impression all the way to conversion.
This person does not know you yet. They have never visited your website, never interacted with your content, and do not know your brand exists. The goal is not to sell right away, but to get noticed, spark curiosity and start building a relationship.
The concept of this format is to show a real problem the customer can recognize and how the product solved it in a simple, effective way. The goal is to create empathy and make the brand feel like a concrete solution, not a theoretical one.
The tone must be authentic and close to the user's language, highlighting the transformation: from an everyday struggle to a tangible result, building trust and emotional connection.
Telling a real story, an experience, a struggle or a moment of change creates an authentic, relatable connection with the audience. The narrative must clearly show how the product or service was the concrete solution to that problem, making the message credible and inspirational.
The more intimate and spontaneous the story, the greater the engagement and emotional closeness to the brand.
Debunking the common myths around the product and directly explaining the truth behind each false belief educates the audience and captures attention. The contrast between myth and reality sparks curiosity and positions the brand as a reliable source of information, reinforcing the perception of clarity and expertise.
Playing with taboos or "uncomfortable" topics is an effective way to surprise users and make them stop. This type of content breaks the patterns of traditional communication and generates a strong surprise effect.
It can be handled with an ironic or provocative tone while still keeping the message light but memorable, helping the brand stand out authentically.
Ads that mimic the look of a phone note are deliberately designed to feel unpolished. They work because they resemble a genuine, spontaneous tip typed into a notes app, with little or no editing.
The key is to keep testing original, high-impact hooks.
A "content-first" approach prioritizes useful information over selling. Educational content and tutorials help the audience understand the product more clearly, how to use it and where it fits into their lives.
This approach strengthens authority and expertise while building a genuine relationship before the conversion happens.
UGC communicates the product's value through the voice and perspective of people who have actually tried it. It feels authentic, relatable and close to everyday life: it doesn't just talk to the customer, it talks like the customer.
The format leverages social proof and a narrative dimension: first-person spoken hooks, TikTok-style format, voiceover + B-roll or talking to camera, with a clear focus on pain points or tangible transformation.
Minimal ads where the copy is the star: essentially just text on a neutral background. Zero images = maximum production speed.
Perfect for testing different copy and hooks. An anti-algorithm format that stops the scroll. Minimal costs, extremely fast iteration. Ideal for brand awareness and high-impact messages.
Deliberately "ugly" or unprofessional ads that grab attention through contrast. A "homemade" look that generates authenticity. Perfect for interrupting feeds full of polished ads. It works because it looks like organic content, not advertising.
It requires testing and a brand with a strong personality. High stop-scroll power.
We start with a 15-minute call to understand your brand, then create 3 custom Meta creatives for your brand.
BOOK A CALLThis person has already met you. They have seen your content, they know who you are and what you do, but they are not convinced to buy yet. They need to dig deeper: they want to better understand how your product works, what results they can get, and why they should choose you over another solution.
Authentic content created by team members that shows behind the scenes, company culture and the human side of the brand.
Perfect for building trust and emotional connection. Less polished = more credible. Audiences look for transparency and real faces. It increases engagement and virality compared to corporate content.
A clear "before and after" comparison makes the product's real impact instantly visible without requiring complex explanations. You can test different formats: images, videos or carousels, as well as different framings: "With / Without" or "Before / After".
The goal is to make the transformation immediately clear and visually prove the product's effectiveness.
Warehouse Ads (or "packing POV ads") are increasingly popular in DTC and e-commerce. They show the product in the warehouse as orders are being packed and prepared for shipping.
It works because it combines visual authenticity with curiosity for the behind the scenes. People can see the product as it is, with transparency, beyond classic marketing imagery.
Clearly and directly listing the reasons to choose the product or service is a simple but extremely powerful strategy. "X Reasons Why" content immediately answers the user's needs and creates curiosity from the title alone.
You can test different hooks around specific benefits or common pain points, keeping the message concrete, direct and focused on perceived value.
Putting the founder front and center to explain how the brand started and what motivated them to build it helps communicate authenticity and the human story behind the product.
The founder's face and voice create a direct connection with the audience and humanize the brand, turning it into a story people can relate to.
Taking real questions or comments from people on social media and using them as the video's opening is an effective way to capture attention immediately. The format, very natural and typical of TikTok, also works well on Meta because it creates instant connection and recognition.
Beyond curiosity and interactions, it can be used to answer the most common objections, turning customers' doubts into opportunities for clarification.
Benefit / Features Point Out formats clearly highlight the product's benefits and specifications. It is important to use the customers' own language, borrowing real words and expressions to create stronger identification and credibility.
Different benefits can be tested to understand which ones resonate best with the audience. This type of content is even more effective when enriched with a short authentic review that confirms its perceived value.
Comparing the brand's benefits and features against its main competitors helps clarify what makes it truly different and more relevant. To increase impact, it is useful to start from customers' real comments and opinions, identifying the differences that actually matter to them.
The goal is to show with authenticity why the brand represents a choice that is closer to their needs.
Using simple visual elements such as notes, sheets of paper or whiteboards makes it possible to communicate in a direct and human way, capturing attention immediately. The strength of this format lies in its spontaneity and clarity: it looks like a handwritten note, yet it delivers a key brand message.
It can be combined with other formats, such as Bubble Response Ads, to keep an authentic tone and reinforce the memorability of the message.
Challenging conventions or provocatively stating what the brand does not do creates curiosity and conversation, helping it stand out in the feed. This format uses reverse psychology to capture attention and can deliver very high hook rates.
Even seemingly negative reviews can become ironic or transparent tools to show authenticity and convey a sincere, bold image of the brand.
This person is ready to buy. They know you, they have explored your product and have already shown concrete signs of interest. They have visited your website, added to cart, opened your emails or repeatedly interacted with your content. They do not need to be convinced of the value of what you offer, they need the final push.
Analyzing reviews and social conversations reveals the words, emotions and expressions customers use most often.
Review Ads spotlight the most authentic, spontaneous customer comments, turning them into real testimonials. Reusing this language in ads creates a powerful sense of recognition, builds trust and strengthens the brand's authenticity and transparency.
A multi-grid layout that showcases several products, models or color variants in one creative.
The format works because it creates visual curiosity, shows variety and makes people feel "there's an option for me too." Ideal for standing out in crowded feeds.
Concrete data and numbers build authority and make results tangible. Clear, visually impactful statistics reinforce the perceived effectiveness of the product or service, especially when they focus on benefits customers genuinely experience.
It's a fast, credible way to communicate value and build trust through measurable proof.
Press Ads leverage editorial articles that mention the brand to strengthen its credibility.
Integrating press coverage into campaigns helps borrow the source's credibility and amplify social proof. The format builds authority and reputation by connecting trusted media coverage with how consumers perceive the brand.
THESE FORMATS CAN WORK
FOR YOUR BRAND TOO.